A weekly drop, not a magic pill
A no-fluff subscription for Kenyan SMBs. We share the exact playbooks, audience configs, and copy that moved real numbers on Meta, Google, and TikTok — and the ones that didn't, so you skip them.
— What's inside
No filler. Each drop is a real campaign, a real account, a real result (or a real miss).
Specific strategies that worked for a real Kenyan business in the last 7 days. Positioning, offer, channel mix, retargeting flow — with the actual numbers.
This week's example: "How a Kilimani salon went from KSh 80K/mo to KSh 240K/mo in 6 weeks — the exact offer change that did it."
Screenshots of the actual Meta Ads Manager, Google Ads, and TikTok setup. Targeting, exclusions, bid strategy, placements, creative specs — the full config.
This week's example: "Real estate in Nairobi — the 3 audience layers we use to keep CPL under KSh 1,200."
Specific hacks — creative angles that 3x'd our CTR, copy structures that doubled reply rates, bidding tricks that dropped our CPA by 40%.
This week's example: "The 7-word headline structure that worked on 4 different Kenyan SaaS landing pages last month."
— How it works
Free, Insider, or Pro. Pay with M-Pesa (STK push to your phone) or card. 30-day refund, no questions.
Every Tuesday 7 AM, you get an email with the week's full breakdown: the campaign, the settings, the screenshots, the result. Plus a 5-minute audio version for the commute.
Apply the play to your business. We track questions in the private WhatsApp group and answer every one within 24 hours.
— A recent drop
Apollo Marketing Insider · Issue #47
Tuesday, 6 March 2026
Last month we spent KSh 800K on a Nairobi restaurant rebrand launch. It got 14 bookings. This month we spent KSh 35K on a single 3-second reel of a chef plating. It got 240. Same week. Here's what changed in the offer, not the spend.
Campaign objective: Reach (NOT conversions)
Audience: 3-km radius around the restaurant, age 25-45
Lookalike of: 1% LAL of past 90-day customers
Placements: Instagram Reels only (auto)
Bid: Highest volume, no bid cap
Creative: 1 vertical 9:16 reel, no captions, 3s, raw phone footage
Daily budget: KSh 1,200
Run time: 5 days
The reel had no music, no captions, no CTA. We let the visual do the work. The 240 bookings came from 3,400 reel views — a 7% conversion, vs 0.4% on the KSh 800K campaign. Same brand, same week, different offer. The lesson: when the offer is sharp, the targeting and budget almost don't matter.
Honest caveat: the second ad set worked partly because it came after the KSh 800K awareness push — the audience was already warm. Don't read this as "always spend KSh 35K." Read it as "the offer is everything."
— Pricing
All prices in KSh. Cancel from your dashboard any time — no emails, no friction.
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30-day refund, no questions. If you don't get value in your first month, email hello@apolloadverts.net and we'll refund. No hoops.
What this isn't: we don't promise "10x your revenue in 30 days" or "secret Facebook hack." Marketing is work. What we promise is a real playbook from a real business, with the numbers — so you can decide if it's worth trying in your business.
— Subscribe
M-Pesa push goes straight to your phone. Or pay with a card. Either way, you get the same Insider subscription.
Welcome to Apollo Marketing Insider. Your first drop lands next Tuesday at 7 AM.
← Back to Apollo Adverts— FAQ
Both. In-house marketers get a sounding board and a weekly "what's working now" reference. Agency folks get a steady stream of playbooks they can re-sell to clients. The screenshots are redacted (no client names) but the settings are fully reproducible.
Insider is still useful — you'll know what to set up. But you might want the Free plan first to see if the writing style fits how you learn. Insider is a better fit once you're actively running ads and want to compare your setup against real ones.
Yes — TikTok, LinkedIn, X, and YouTube when there's a clear win. We don't cover email/SMS marketing (Apollo Adverts focuses on paid acquisition). For content/SEO, you'll want a different subscription.
The Insider plan is for one person. If you want everyone on your team to have access, get the annual plan (same price as 10 months of monthly) and we'll set up to 5 seats at no extra cost. Email us.
Most marketing content is recycled evergreen advice from 2019. Every Apollo Marketing Insider drop is dated, sourced from a real campaign in the last 7 days, and includes the actual numbers — including the fails. We also tell you when something won't work for your type of business, instead of selling you a one-size-fits-all.
30 days, no questions. If you've read 4 drops and don't think it's worth the price, email us and we'll refund the most recent payment. We don't want your money if it's not helping.
The Apollo Adverts team — a small group of paid media specialists who've managed over KSh 200M in ad spend across Kenyan SMBs (real estate, e-commerce, F&B, professional services, SaaS). Apollo oversees the editorial; we cite every campaign by industry so you can compare apples to apples.
You click "Pay with M-Pesa" on the form above, we trigger an M-Pesa prompt to your phone (no paybill codes to remember), you enter your PIN, the payment clears, and we send your first drop next Tuesday. It's the same flow as paying for goods at a shop, just on a screen.